gajo


The project "Sip The Surprise" from gajo aims to bring the wholesome essence of rice water into the modern world, transforming a beloved Vietnamese tradition into refreshing beverages for today’s health-conscious generation. By using only wholesome ingredients and crafting beverages without added sugars, gajo turns traditional rice water into a nourishing, flavorful experience.

The name “gajo” is a playful twist on a common typo of the Vietnamese word “gạo,” meaning “rice. This accidental misspelling captures a sense of spontaneity and carefree energy. “gajo” celebrates the joy of embracing life’s little imperfections and the playful surprises that come with them.

To connect with customers like Gen Z, we designed a mascot for each flavor of rice water, inspired by the charming field mice of Vietnam, known for their playful nature as they enjoy rice from lush fields. We’ve created a variety of poses for our mascots, each representing a different flavor, highlighting the delightful tastes of our products and inviting customers to engage with the characters playfully.





Visual Assets



Mascot
Pine
Ori
Dragon
Coco


Logo
Logo Grid
Clear Space



Motifs



Deliverables

Packaging 
Original Flavor
Pineapple Flavor
Red Dragon Fruit Flavor
Coconut Flavor



Applications
Stationery System
Business Card


Website



Social Media

Instagram
Story



Brand Promotion
Poster
Poster
Poster

Pop-up Store
Pop-up Store
Pop-up Store
Pop-up Store



Video Advertising




Brand Guidelines




Website